Are Video Book Trailers Worth the Effort?

Video book trailers do not sell books. Sample chapters, good reviews and word-of-mouth sell books.

Video trailers provide a visual way to draw attention to the fact the work exists. Beyond that, it doesn't say much about the experience of reading. If you bought my Cleansing Eden crime novel from Amazon, you wouldn't be watching a video.

So are they worth the effort? They are if you...

1) Like to make video book trailers.

or

2) Create something buzzworthy.

or

3) You already have a massive audience and want a different way to get the word out.

I fall into 1). Choosing pictures, music and copy is interesting to me. Did it sell the Cleansing Eden novel? I don't think so. But I had fun doing it. As with much of creative writing, this is the litmus test. If I enjoy it, I'm going to do it.