How Redefining Something In Your Life Can Help You Move Forward

Have you ever felt stuck in a situation and the only solution to move forward seemed out of alignment with your values?

Recently I’ve run into a mental roadblock and discovered a way through it. My hope is in sharing how I’ve figured out how to redefine my problem, you can do the same in your life.

To add a little context here, it would be helpful for you to know that my wife and I just passed one year of running our combined business together (Wandering Aimfully).

You have to start somewhere…

When we first started Wandering Aimfully, we described our core business offering as a “membership community” but that always felt a bit vague. Sure, we had/have an awesome Slack channel where our customers/members hang out, but to say we run a membership community in the way you immediately think of it would be a stretch.

Start ugly, and figure it out from there, right?

We knew we simply had to get started with Wandering Aimfully (MVP, anyone?) so we did what all aspiring biz owners do, we made revenue projections for our membership community. During the projections meeting, we also assumed we’d be testing different sales funnels, marketing plans, promotion strategies, and everything would get figured out along the way (as it tends to do).

But… as you can guess and as you may have experienced in your own life and business, things didn’t go to plan.

The creation and launch of Wandering Aimfully took 10x longer than we thought (we planned for 5 weeks, it took 5 months…