How To Write an Effective Brand Story

How To Write an Effective Brand Story written by John Jantsch read more at Duct Tape Marketing

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table that they just can’t get with anyone else?

This is where storytelling comes in. Sure, ther...