Don’t put all your digital marketing eggs in one basket

Dealing with all the different digital marketing platforms can be overwhelming. It's no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, "most of their efforts.” I definitely did not say, "all of their efforts." That w...