How to Use Social Media for Sales Research

This RAIN Group article originally appeared on MarketingProfs.

Sellers have a huge opportunity to take advantage of the vast amounts of information about their buyers that's available on social media.

And yet, they don't.

Whether you're researching new prospective buyers before reaching out, a buyer before a sales conversation, or a target industry, social media should be one of the first places you look.

Here are a few ways you can use major social media sites for sales research.