Why I'm Not Giving You a Copy of My Book For Christmas

Selling is hard. It takes a very special breed of person to sell things for a living, and I am not that breed. I suppose there is a bit in my mutt blood somewhere—I work in Business Development, which is a fancy way of saying I sell my company's services on behalf of the company. But when selling my own wares, I find the whole enterprise kind of skeevy.

When I sell for my company, 1. I sell in writing, and 2. I sell them, the company. For me, it's much easier to sell something or someone...