Golf and the Long Tail

Gee, that's a strange post title. LOL. But Stephanie's adventure into self-publishing has me thinking about niche markets and the so-called long tail.

I remember several years ago, when Amazon was really picking up as a retailer and e-books were becoming more of a reality, a statistician did a talk at some big publishing event (BEA??) about "the long tail". I wasn't there, just read about it.

I didn't read the material thoroughly but with the help of some flashbacks to stats class, I think I got the basics of what he meant. Think of a bell curve type diagram, with a bulge in the middle and then tapering out to the side. He argued that traditionally publishers could really only publish books they hoped would hit the bulge part of that curve, because they needed to find a lot of readers to make their investment in publishing it back, and also because shelf space in bookstores was so limited (even more limited now) that consumers would have no way of finding books if the number of titles increased exponentially. Even if readers/consumers would be interested in a particular book/product, they'd have no way of finding it.

Then along came retailers like Amazon with unlimited shelf space and search engines got better so that regardless of retailers, we could all find things we were interested in on the internet, with mind-boggling specificity. And then as e-readers became better and cheaper... Well, it all became viable. That is, it became viable to publish books that might be about the long tail, not the bulge. In fact, I believe he was arguing that for the long haul, it's just as good or better to be in the tail than in the bulge. Or that the bulge would smooth out and go away over time? (Need to find the article again. :)

And tons of books that are first deemed "long tail" will end up having tons of commercial appeal. I think Stephanie's Got Game is one of those! But what's really exciting is that she can have success in the long tail.

I think anyone who enjoys a strong heroine, great banter, fabulous characterization, romance, suspense... will love Got Game. And there's absolutely no need to know anything about golf to enjoy this book, but golfers?--especially female golfers--are going to LOVE this book.

I can't wait to see it soar!