“Can you get to the point?” The senior executive who asked this was clearly annoyed. It was early in my career and my colleague was presenting quarterly marketing results to a group of company leaders. But instead of summarizing the key metrics and takeaways, he gave a long-winded description of each step the team had taken along the way. Although he clearly was attuned to the details of the work, the meandering explanation left everyone feeling lost.
It is imperative to go deep — but you a...
Published on September 09, 2019 08:30