Why Trend Predictions Suck (And How To Fix Them)

The first time I wrote about trends, I was inspired by bullshit.

I remember reading an article with a headline that promised “5 Trends That Will Change The Future.” The first trend on the list was “Mobile Usage Will Continue To Rise.” That was the moment when I understood deeply why so many people mistrust trend predictions.

As I dug deeper, I started to discover that there are actually three reasons why most trend predictions are so bad:

They are self serving. The only people declaring 202...