Fiction Addiction: 3 Simple Ways to Make Your Series HOOK Readers
Series are HOT, HOT, HOT! As in hotter than ever in the history of fiction. Granted, series have always been popular. When I was growing up (back in the B. Dalton days) I’d deliberately look for authors who’d published multiple books—series in particular—because if I liked the first book?
I could BINGE!
My early teen years are a blur of Dragonlance, the Dragons of Pern, The Belgariad, Star Trek books, the world of Dune, and more.
Readers have gravitated heavily to series in all sorts of genres for decades. From Sue Grafton’s Alphabet Series, to Tony Hillerman’s Leaphorn & Chee series, to J.K. Rowling’s Harry Potter series and beyond, the trend is clear.
Humans LOVE stories that can go the distance. We can’t resist a good story, and once we’re transported into a world we LOVE? It’s tough to kick us out.
This is true with books as well as film.
***And, with Amazon being the one of the biggest fish in publishing and filmmaking? This is very good news for writers.
Series are GOLD…or Crack
I know this blog mostly focuses on the publishing industry, but Hollywood was one of the giants to collapse under the digital tsunami. Publishing wasn’t alone in getting a tail-kicking.
Hollywood lost its lock on the industry for a number of reasons.
First of all, location, special effects experts, and stunt people not as important when you have computers and software. Low-cost computers and software. Also, Hollywood (much like the Big Six Publishers) lost their virtual monopoly on distribution.
Then, add to this that audience preferences have been changing and BOOM.
*sounds of sinkhole appearing beneath Hollywood*
We’re less likely to go to a movie theater, and more likely to stay home. Since Hollywood seems to think we need Transformers 23 and Smurfs 17, and every movie REMADE over and over, the big screen has lost much of its appeal.
Amazon was among the first to add film-making to their repertoire. And, since they work smarter not harder, they solicited rights from authors who’d already penned successful series (e.g. Michael Connelly’s Harry Bosch series).
The networks, Amazon, Netflix, Hulu, Cinemax, Showtime, HBO, scads of micro-channels and YES even AT&T are ALL now in the film business. Unlike Hollywood, these folks aren’t looking for a ninety-minute blowout blockbuster cast with megastars.
Nope.
They’re on the HUNT for print series that already have captured audience imaginations and come with a ready-made fanbase. Why? Because then they can turn these books into season after season of binge-watching joy.
Unlike Hollywood, they aren’t in the business of serving up microwaved leftovers. They understand there are more stories out there that could be fabulous on the screen.
With lower production costs, audiences who CRAVE series, and their own lock on distribution? Series are a solid bet almost every time.
The 21st Century Soap
Why are series SO popular, aside from the lower risk and higher odds of profit?
Audiences have changed. The 21st century is a very different world.
Many of us grew up with daytime television, where the major networks were king. Soap operas held strong appeal because many women still stayed home and college kids had time to kill between classes.
Cable was expensive and we had to pay actual money to rent movies or go to a theater.
These days? Pretty much everyone works and television has a TON of competition, from social media to video games. While soaps are still around, the viewing audience these days is looking for a way to unwind at the end of the day or on the weekends.
Series have proven to be one of the best ways to captivate a massive reading/viewing audience because they have a unique capacity to go viral, and in doing that, to become woven into the very fabric of popular culture (e.g. Game of Thrones ).
As I write about in my branding book Rise of the Machines: Human Authors in a Digital World, stories are a different product. Lower prices and traditional advertising and marketing won’t sell books. Never have and never will. Why? Because a book is an emotion-driven purchase.
***Most regular people don’t consider themselves readers. It is peer pressure that converts non-readers into evangelical fans (e.g. Twilight, Hunger Games, Harry Potter, 50 Shades of Grey, The Girl with the Dragon Tattoo, etc.).
Peer pressure is essential for any book (or series’) success. If a series can take hold and enough people read/watch? Others, who maybe normally would never have read/watched a ‘high fantasy’ series, join in because they feel ‘left out.’
They want to be IN on the jokes, the discussions, arguments, and memes.
Now that I’ve made my case in favor of series, what can we do if we want to write a series?
How can we make our series addictive?
Series: Addicted to a Unique Character
This is where we need to dig deep and use our imagination. Whose story can we tell? What sort of ‘person’ would possess a story that’s wholly unique?
Can we create a character who is SO larger than life, that audiences can’t get enough?
Yup.
Jeff Lindsey’s Dexter series is a superlative example. Dexter Morgan is a serial killer…who only kills BAD people. Audiences get a front-row seat in the mind of a pure apex predator and a high-stakes ride-along with a sociopath who’s faking being fully ‘human.’
Robert Galbraith’s Cormoran Strike series is now on Cinemax as C.B. Strike. Cormoran Strike who is a) the illegitimate son of a rockstar father and super-groupie mom b) is former Royal Military Police c) a decorated war hero who lost his leg in an IED explosion d) who then turned private detective who e) has an unusual attraction to unstable and dangerous women.
I’ve read almost the entire series, and a main character THIS colorful was always begging to be put on the screen.
Series: Addicted to a WORLD
Regardless of the genre, there is always a degree of world-building even if it’s the world of being a P.I., a homicide detective, or an intelligence agent.
This said, obviously there are other genres that require a MUCH higher degree of world-building. Do this well and your series world becomes a holodeck audiences never want to leave.
The challenge is to create a world where audiences connect via familiar turf presented in new and fresh ways.
Obviously, I already mentioned the runaway HBO hit Game of Thrones, based off George R.R. Martins’ series A Song of Ice and Fire. For all us nerds who grew up on D&D and binging fantasy fiction? This series hit us in the feels of what we once knew…but in a far grittier and vastly more dangerous form.
There’s also Diana Gabaldon’s romantic time-traveling saga, the Outlander series, which Starz adapted to screen in the series…Outlander. Why does this world resonate?
Because it is SO over the TOP. Great fiction is just that…GREAT (more on this in a bit).
Finally, I’ll mention a relatively new favorite of mine…iZombie. Our culture is obsessed with zombies, but Chris Roberson and Michael Allred reimagined what exactly a zombie WAS.
Instead of the mindless mob/pure monster, Liv Moore (who gets infected) realizes she’s technically dead, her appearance has changed (pale skin and hair) and she craves human brains. But, so long as she feeds she doesn’t go ‘full Romero’ (a.k.a. mindless monster). Which is WHY she gets a job in the morgue.
This way, she can feed in an ethical way…but there’s a catch.
Upon consuming a corpse’s brain, Liv can see glimpses of that person’s memories from when they were alive. She also picks up abilities from the brains she eats…which makes her ideal for solving murders.
Granted, Liv totally qualifies as a character addiction, but don’t be too surprised when the world around these zombies and the tough moral questions hook you and you can’t let go.
iZombie, which began as a graphic novel series and ended up with FIVE seasons produced by CW is now available on Amazon Prime 
