On Producing a New Translation of Ancient Texts

I’m in the middle of discussing what it’s like to publish a trade book for general audiences and an  academic book for scholars on the same topic.  The third time I did this involved a completely different situation from the other two I have described.   One thing that was similar was that in this instance, yet again,I had no idea, initially, of producing a popular version, but planned simply to publish a work of scholarship.  Only later did I realize that a trade trade version could be very...