The End of Magic challenge, week 7 – Bloggers and giveaways

On 9th July I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.

A few caveats…

I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.I’m going to stick with Kindle and Kindle Unlimited.I’ll be counting both Kindle and Paperback sales.Here’s week seven!

The big change in strategy has been to stop with the expensive ads on Facebook, Bookbub and Amazon and instead to build my readership. And that means bulking up my newsletter and getting bloggers to review my book to drive a little buzz.

I started by looking online at other authors’ blog tours. Both Mike Shackle and Edward Cox have had recent blog tours with their new books – both of which are similar enough to mine – and they posted these handy images with the details of the bloggers…

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I spent a day visiting the websites of these bloggers, finding out how they accept submissions (they all do it differently) and dropping them a line.

I also did a small blog tour when The End of Magic was launched in the UK in February and I got in touch with a couple of bloggers who had offered to review, but hadn’t posted anything. Immediately, I got a result…

My @goodreads review of @markstay's The End of Magic

Ebookwyrm's BlogCave: The End of Magic by Mark Stay https://t.co/Kz3MWmmMqY

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