How Tiny Innovations Can Yield Gigantic Results

Gaining competitive advantage, better serving customers, and standing out from the pack can feel just about as challenging as running a double marathon…barefoot. The difficulties are exacerbated if we find ourselves in mature industries with deeply entrenched market leaders possessing the resources of a small country. How can we compete and win when facing such formidable opponents?

Take the shoe industry, for example. Going up against Goliaths like Nike, Adidas, and Reebok could seem like a...