The End of Magic challenge, week 5
On 9th July I made a big ol’ pubic declaration to sell a thousand copies of my fantasy novel The End of Magic by Christmas, and I promised to keep folks in the loop with the ups and downs of sales and marketing with a weekly update.
A few caveats…
I can only do this in the USA… Unbound have the UK rights and I have no visibility on sales other than the twice yearly statements.I’m going to stick with Kindle and Kindle Unlimited.I’ll be counting both Kindle and Paperback sales.Here’s week five!
After releasing last week’s blog I had this wonderful Tweet from the writer Tim Clare…
$464 spent for $35 in royalties? Mate! There's got to be a better way. Bribe some celebrities! Flyer some cons! Blog tour? Guest posts? Shoutout on an another author's newsletter? I really want you to hit the big thou!
— Tim Clare (@TimClarePoet) August 6, 2019
Tim was saying what I was thinking: the magic advertising wand is an expensive one, and there has to be a better way to sell books. I’ve done almost every convention I could get into this year (and I’m at Worldcon in Dublin later this week), and the newsletter thing definitely works (see below). I’ve dropped a line to a couple of authors I know and have asked if we can mutually plug one another’s books via our channels.
I’m also grateful to Sam Missingham at Lounge Marketing* at for tipping me off about Story Origin. A site that helps authors build newsletter lists and organise book swaps. This is a whole new area to me and so I’m still getting my head around how it works. I’m also hoping to get the founder of Story Origin on the Bestseller Experiment podcast soon to talk me through it all in more detail, so keep an eye out for that.
*If you’re an indie author and you’re not following Sam on Twitter or subscribing to her free newsletter, then you’re really missing out!
Another nice bit of fallout from last week is I’ve been asked to go back on the Writers’ Centre podcast. I had fun last time I was on and definitely gained followers and sold books off the back of it. These are the benefits of sharing your failure in public!
First thing I did after last week’s results was cut all the Amazon and Bookbub ads and focus on building my readership. This meant a switch to Facebook ads.
I started running two ads targeted at Terry Pratchett fans in the US with a budget of $5 per day.
The first offered a free short story…
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And the results were so-so…
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The second had a pack shot of the book…
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This had slightly better results…
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I’ve gained 22 newsletter subscriptions since these went live, and if Mark Dawson’s adage that each subscriber is worth a fiver us true, then I guess this has worked…?
I’ve stopped both ads and am going to experiment with a video ad this week. It’s one I’ve used on social media before…
It’s “In review” over on Facebook – and has been for 24 hours – so I’ll update next week if anything happens with that.
Here’s a summary of last week’s sales
Kindle units sold: 11
POD Paperbacks: 0
Kindle Unlimited Pages read: 2622
Royalty: $7.56
Advertising spend total: £56.67 (Facebook)
[image error]I think that boost on 6th Aug is from the start of the FB ads
[image error]Good to see KU page reads are strong. I’ll get a royalty from these at some point!
And here’s the running total…
Kindle units sold: 96
Kindle Unlimited Pages read: 7565
Royalty: $42.92
Advertising spend total (since 9th July): $464.00 (and £71.04 in GBP)
AMS: $99.92
Bookbub: $272.70
A mere 904 units to go!
That’s a little over 6 a day between now and Christmas.
Thanks again for all your messages of support and to everyone who’s bought the book or spread the word.
If you would like to help, then please do any of the following:
Buy a copy here in the US, or here in the UK
Tell your friends about the book
Leave an honest review on Amazon or Goodreads
A quick word on reviews… I still only have six reviews on Amazon.com. They’re good ones, for which I’m very grateful, but ideally I need at least 20+. I like my reviews to grow organically and they have to be honest, so if you’re American and have read The End of Magic a few kind and honest words will go a long way.
In the UK, I now have 21 reviews, the latest arriving just yesterday and is thanks to Ian W Sainsbury including me in his newsletter a few weeks ago. Thanks Ian!!
Getting a five star review on Amazon is like Christmas morning! And I think I owe @IanWSainsbury another beer… If you want to follow Ian's excellent advice, you can do so here… https://t.co/LApJqGntDa pic.twitter.com/Gzgx6EgFSb
— Mark Stay (@markstay) August 12, 2019
If you have any thoughts or comments on what I might be doing wrong, do please leave them below! Until next week…
