There’s a Reason We Call it the Burden of Social Proof

The other day, I heard someone refer to the “burden of social proof,” and I thought the word “burden” was so fitting. See, social proof as a standalone term refers really to herd mentality. It means “the influence the actions and attitudes of the people around us have on our own behavior.” But social proof, as it is used in the world of marketing, means that your peers or customers are verifying...

Source