Modest Is Hottest?

Thought-provoking post from Sharon Hodde Miller at CT's Her.meneutics blog. A couple of excerpts:

Perhaps the phrase's originator hoped to provide a more positive spin on modesty. I sympathize with that. However, "modest is hottest" also perpetuates (and complicates) this objectification of women by equating purity with sexual desire. The word "hot" is fraught with sexual undertones. It continues a tradition in which women are primarily objects of desire, but it does so in an acceptable Christian way. . . .

. . . That is not to say that godly women will not attract godly men with their modesty. They might. But that is not the purpose of modesty. If "modest is hottest" encapsulates the message we communicate to young women about modesty, then we have missed the mark. "Modest is hottest" is foundationally human-centered, whereas biblical modesty is first and foremost centered on God.