Eva’s Byte #223 – Missing Links

Mine!
As pertaining to hypothetical extinctions connecting my book to major online retailers. Meaning, I no longer provide my separate Amazon purchase links on Facebook ad posts.

Instead, you’ll notice:

EBook and Paperback available @ major online book retailers

My reactionary policy stems from upcoming changes in FB algorithms with potential to send Indie authors down the river:

1. Facebook is tracking the link funnel which could trigger the Click Gap Signal:

If your link leads to a retail page with questionable content (also-boughts and sponsored books) in violation of community standards, your reach is suppressed and your ads could be denied.

So—send traffic to your own website—you think? Not so fast!

2. Links in posts can be determined click-bait, or something that flags the Click Gap Signal:

Website link or not, Facebook will reduce the reach of a post if the number of clicks from Facebook is higher than it is in other areas of the internet. Your post will be construed as click-bait or spam, prompting Facebook to suppress your ad and/or shut down your account.

We Indies have enough strikes against us!

On that note—I don’t need no stinkin’ links.

Potential readers can find any of my books by typing the title in Amazon’s search engine.

Best wishes to all Indies for navigating the land minds on social media.