The Product Manager vs. the Product Marketing Manager

It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring to a company. I worked in both roles early in my career, so I know firsthand how instrumental the disciplines are to driving the growth of the business. Unfortunately, that hard work is often unappreciated or misunderstood —  not just because both start with the word “product.”

Product managers and product marketing manager...