What is in a Name

I’m not a marketing expert.

Changing the tone, tenor, content, and name of my Tarot identity was mildly terrifying. “Re-branding” doesn’t begin to capture it, probably because name, nature and self-identity are so enmeshed. Changing from Modern Oracle to TaoCraft Tarot was certainly one of those life learning expanding experiences which triggered several and labels.

It is a little bit of that same process here. This blog & website has always been a catch-all side project. Initially I envisioned it to be an “about the author” promotion site for the back of books. Natural health services were added after my dissertation and things only got more scattered and less focused from there. It is time for this site to get a makeover too, new blog name included.

On one hand, I want to keep this blog neutral, nonthreatening, and a little milquetoast to serve as an online resume of sorts. On the other hand, I want this blog stay the friendly, welcoming, chatty catch-all that it evolved to be. Of course, there is no reason it can’t be both. If an employer doesn’t hire me because of the views expressed rather than the quality of the writing expressing those views, then that discrimination is on their heads.

So friendly little chatty catch-all blog it is, putting on a front be damned.

The name “Behold the Field” is inspired by my favorite Internet meme. It would be nice to know who to credit, but I couldn’t find a source anywhere. The meme isn’t about apathy, as you might think at first glance but rather about self acceptance. It is about utter and enduring authenticity, just like TaoCraft Tarot. It is about confidence in all the good one has to offer without regard for petty judgments from strangers. In other words:

“…being normal is not necessarily a virtue. It rather denotes a lack of courage.” – Alice Hoffman

and

“If you’ve got an idea you genuinely think is good, don’t let some idiot talk you out of it” – Stan Lee (as quoted in UCLA magazine on Medium.com)

and finally

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