What Is a Blurb? And Why You Should Care.

I never saw a purple cow
I never hope to see one . . .

(Stay tuned for what this has to do with blurbs)

[image error]

A blurb is a short description of a book, movie, or other product, written for promotional purposes. The blurb is usually presented as if it were written by a colleague of the author, or another professional in the same field, lauding the book without expecting any compensation.

In reality, the book’s author or an employee in the marketing department of the publisher may actually write the...