How gamer Tyler ‘Ninja’ Blevins Became Successful Playing Fortnite

At 27, professional gamer has seen enormous success: He’s the most popular streamer on Amazon-owned gaming platform Twitch, racking up an estimated 226 million streaming views on the site in 2018 (more than double anyone else).

Blevins even broke a Twitch record last year by attracting over 600,000 concurrent viewers

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playing fort nite with @ninja http://twitch.tv/ninja Ninja – Twitch(4min delay) FORTNITE FRIDAY w/ Faze Swaytwitch.tv333K11:57 PM – Mar 14, 2018Twitter Ads info and privacy129K people are talking about this

Blevins has over 12.8 million followers on Twitch, 20 million on YouTube, 12 million on Instagram and almost , all of whom come to watch him play ”, ” the incredibly popular online multiplayer survival game that took the gaming world by storm over the past year.

Those followers are worth a lot of money for Blevins. In September, his manager and wife, Jess Blevins, told CNBC Make It he was making nearly $1 million per month, and on Monday, Blevins told CNN that he earned almost $10 million in 2018 by streaming himself playing “Fortnite” on Twitch and posting videos YouTube. The two sites account for roughly 70 percent of his income, Blevins told CNN.

The rest of his earnings come from a growing list of sponsors that includes Samsung, Red Bull and Uber Eats.

Epic Games’ “Fortnite” exploded onto the scene at the end of 2017, and Blevins was one of the game’s best players and most active streamers from the jump. Essentially, he became one of the most recognizable faces associated with “Fortnite,” which itself has grown into a multibillion-dollar behemoth.

“Ninja,” as he’s known to his fans, had a meteoric rise in popularity since “Fortnite” launched, with his Twitch following soaring from roughly 500,000 people in September 2017 to nearly 13 million today.

But in the beginning, Blevins was a kid who was really good at gaming, so he was cautious about the industry. “I continued to do well in school and focus on the future of my life” he told CNBC’s of his time at Silver Lake College in Wisconsin from 2009 to 2010.

“It was one of those things where if I was doing well in school, putting in the time and effort there, and soccer as well, that I would be rewarded to play as many games as I want,” he says. “I maintained my job that I was working at [fast food restaurant] Noodles & Company and I stayed in college while I was doing all of these things.”

Even as a kid growing up in Grayslake, Illinois, a suburban town about an hour outside of Chicago, Blevins says he’s always had a naturally competitive streak.

“I always want to be the best,” he said in a video for Bud Light. “I love competing and I always want to play the best. If I’m not doing well I’ll be upset and I’ll be raging.”

Along with his two older brothers, Blevins began playing video games at a young age.

“My dad actually was the main influence,” Blevins explained on the Twitch stream “Walshy’s Halo History. ” “He loved video games when they started to come out and he would purchase them ‘for us,’ but really we would go to bed around as early as you can imagine when we were little, 6 p.m., 7 p.m., 8 p.m. …. He would play on the consoles until 2 or 3 a.m. in the morning.”

The family owned early gaming consoles like Sega Genesis and Super Nintendo and bought Microsoft Xbox and Sony PlayStation games when they came out in the late 1990s and early 2000s. In November 2001, Halo, a multi-player, futuristic war game was launched on Xbox.

As a 9- or 10-year-old, Tyler asked to play Halo along with his older brothers John and Chris Blevins, John remembers. They thought he was too young to play, but “he just destroyed us,” says John.

“He would stay up past the wee hours and just keep working,” Chris adds. “I think that’s when we were like, ‘Okay, maybe we’re not going to play with Tyler anymore.’”

As Blevins realized his skill and the potential to play in competitions and win prize money, he became serious about gaming.

“I started realizing, ’Oh my god, you can actually go to these events, I can actually make a team and I can compete against them,” he says. “That was when stuff got real.”

He first played competitively in 2009 by entering a Halo 3 event in Orlando to small success. But Blevins gained notoriety playing a later version of the game, “Halo: Reach,” in 2011 at competitions in Dallas; Columbus, Ohio; and Anaheim, California.

“You have to be better than hundreds of people, thousands of people — you have to be the best player to even win money from tournaments,” says Blevins. And he was. The same year, Blevins was making about $100 a day streaming his playing on Twitch.

In 2012, his team won the Halo 4 2012 MGL Fall Championships, with Blevins notching the highest score in the final game. He’s since competed with major e-sports teams like Team Liquid and Renegades.

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