Social Networking Study

Since I'm a former market researcher, I always find data fascinating. This new study of 60,000 social media users by the esteemed Forfester Research found that of the adults who use social media, 96% are using Facebook. Here is some interesting data by generation/social media site.

The next chart shows frequency of activities by generation & total US adult population.

Forrester's survey was conducted shortly after Google+ launched, so there is no data on that particular site. Note the difference in the base sizes for each chart. This essentially means that these participants were qualified (based on a survey question) to answer a particular question or a particular set of questions. Also interesting is that the youngest Generation – Gen Z (18-22) check their social networking sites at least weekly. Maybe they're hoping someone special will include them in their status update.

How frequently do you check your social networking sites?