Web Design Bulletin: Growth with Email Marketing & in the Garden
Cool Tool, Service or Resource
Mailchimp Email Marketing – https://mailchimp.com
Staying connected with customers via email is one of the cheapest ways to grow your business from an audience of people who already know and like you.
If you are a web design freelancer, email marketing is the perfect “add-on” service to increase your income without finding new clients.
Mailchimp is my preferred platform because they offer a free plan up to 2,000 subscribers and their service is easy to use for beginners.
Web Design Example
Dolins Garden Center – https://www.dolinsgardencenter.com/
It’s gardening season! Here’s a picture from my vegetable garden in New Jersey. It’s one of the best ways to unwind after a day on the computer. There are plenty of analogies between growing plants and growing your business.
I chose the company above (from St. Petersburg, FL) because their website is an accurate representation of 95% of local small business websites you’ll discover. A few highlights:
It is built on Wix (which is inferior to WordPress, in my opinion)It’s 5-pages (Home, Products, Delivery, Newsletter, Contact)Their “newsletter” is a 1-page blog (they don’t collect or send emails)Every picture looks small and/or oldNot mobile responsive
Despite all these shortcomings, I *guarantee* their website gets a lot of traffic, because they’ve been around over 40 years, cemented their status in their local neighborhood, and they have 123 customer reviews on Google – 10x compared to most competitors.
The reality is this business will be successful without any online marketing strategy – they are past the “make or break” phase. But their website has so much room for improvement.
How to Find Clients
After finding Dolins Garden Center, I did a quick Google Search for their company name and found a handful of gardening directories. Here’s one example that shows all garden centers in Florida.
Garden Centers & Nurseries in Florida
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