Soft Power

In the world of international diplomacy, there are two main forms of exerting pressure on another nation. The first is hard power. That’s to say, military force. If you want to bend another nation to your will, you can take direct military action and try to force their hand. The second, and perhaps more effective, is soft power. Soft power is influence. In diplomacy it consists of lobbying, economic aid, and other tools by which you can try to win the hearts and minds of your opponent.

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