How to Create a Digital Advertising Roadmap

Grab some candles and put on your party hat. There is a birthday to celebrate. The banner ad turns 25 this year — the first online ad went live on hotwired.com in 1994. The click-through rate was an astonishing 44 percent. (Yep, you read that right.) I am sure that most digital marketers today would cry tears of joy to hit even half that number now. 

The online advertising space has changed a lot and marketing teams need to change with it.

It is clear that companies are willing to put down...