Twelve Days of Christmas Daily Giveaway! Day 4

Congratulations James Whitwam, you have won the prize for Day 3 for correctly answering Parson Brown. Please email me with your name and address and I'll get your prize in the mail. I was surprised to learn there are other answers. Thank you for taking the time to research and share.

On the fourth day of Christmas my true love gave to me, four calling birds....here's today's trivia question:

Rudolph the Red-nosed Reindeer is not mentioned in any of the classic Christmas songs. He was actually created as part of apromotional campaign. What Department Store introduced this lovable little reindeer to our Holiday tradition?
(Disclaimer: Trivia questions were taken from multiple Christmas Trivia websites and answers have not been verified for accuracy. Questions are for entertainment purposes.)