Reviews, word of mouth and Super Users – Guest post by MCM

Today I'm pleased to present a guest post by MCM. This post explores the difficulties in building a fan base through word of mouth, and talks about how reviewers can help us with that.

Recently, I've had some conversations with very smart people about the future of publishing, specifically about how readers and writers can connect directly and make old-style functions like reviewers obsolete. It's a great notion with dangerous consequences, and if you're game, I'll explain why.

Here's the...