Reading Query Letters

With my publishing hat on, reading queries is part of the job. Sometimes it can be a joy – when I pick up a gem about a book that screams “read me!” On the other hand, often it’s drudgery of the worst sort. So maybe this is self-serving but if you want to submit to Intrigue Publishing, please consider some of what I’ve learned are the keys to making me say “send the manuscript.”
First and foremost, understand that a query letter is not a synopsis. It is, in fact, a sales pitch. So the focus should not be on telling me what the story is, but instead on telling me why people will want to read that story. Don’t just tell it. Sell it.
Most novelists have figured out that their letter needs a good hook line. That is what pulls me in. But then what? Well, if you’re a thriller or mystery author, show me you understand your audience. Show me a satisfying twist at the end. That will make me want to read your book.
Now for thrillers, mysteries or even Young Adult novels, the strength of the story is tied to what the hero can win or lose. In other words, what is at stake. Make sure you tell me clearly what the stakes are, and if they can’t be big (if we don’t stop him, he’ll start World War III) then make sure it’s personal (If we can’t stop him, he will be pushed into a life as a gang banger forever.)
Now for all fiction genres, but especially for our romance submissions, keep in mind that there is no new story. Since every story you can imagine has been told before, it’s vital that you find a way to show how YOUR version of this story is unique. Tell me about that twist on the familiar story that will surprise me. How is your protagonist different? What about your voice is one-of-a-kind in this genre? And if you can’t find what’s different about your take on this story… don’t query us.
At the same time, let me know how your books is like what’s already out there. For marketing purposes, we need to know about comparable titles. So give me comparisons so I know for sure that you know what’s hot in your genre. If your thriller will appeal to fans of Jeffrey Deaver and John Sandford I know who the audience is. If your romance is Outlander in space or you have a mystery that is Sherlock Holmes meets The Saint, I have good marketing hooks.
I have a few more tips to share, but they’ll have to wait until next week.