Building A Brand From Start to Finish
Introduction: What Is This Project And Why Are We Doing It?
We’re building a brand and Squarespace site from start to finish and sharing everything along the way.
We’ll be creating a fictional brand (complete with a logo and custom brand elements) and then selling the entire thing in a fun way.
We love branding, design, building Squarespace websites, sharing our processes, documenting the journey, making money in unique ways, and THIS experiment is bringing all of those elements together!
What started as a simple comment I made to Jason (“I think I want to get back into doing some design work”) has turned into the in-depth post you are currently reading. Jason and I knew we didn’t want to actually take on a client and deal with the back-and-forth nature of that relationship, as we did that for years and it’s not what we’re focusing on now. So instead, we asked ourselves, how could we get creative with this idea and do something different with brand and website design?
Watch the introduction video Jason and I recorded about what we’re calling Building A Squarespace Site from Start to Finish (or BASSSF, as Jason loooves to say):
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What can you expect from Building A Squarespace Site from Start to Finish (BASSSF)?
In the next couple sections of this post, you’ll get to watch me break down every step as IF I were working with a client. I’ll be walking you through the processes I’ve honed over the years, which include:
BRANDING: Doing the initial branding exploration (a mood board and tone words)
BRANDING: Creating the brand assets themselves (colors, logo, and graphic elements)
SQUARESPACE SITE: Setting up the Squarespace site (initial setup and style page)
SQUARESPACE SITE: Building the layout of each Squarespace page and completing the branded design of the site (home, about, services, product, etc)
CUSTOMIZATION: * All the ways someone could customize the brand and Squarespace site to fit their needs!
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Once the brand and Squarespace site are completed, you’ll be able to buy them in a unique way!
We love doing things differently around Wandering Aimfully. We believe thinking outside the proverbial box can not only help you stand out but it can help you generate revenue. Well, we’re putting that belief to the test with this project.
At the end of this post, ONE person (or company) will be able to purchase the completed brand and Squarespace site. But, we aren’t just slapping a price tag on things, we have something fun up our sleeves.
Put July 22 on your calendar as that’s when we’ll announce how this will be sold. If you want to hop on our email list to find out first, enter your email here:
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Coming July 8: Creating The Brand from Scratch: Mood Board, Logo, Colors, and Brand Elements
The full update about building the brand will be released on July 8th! Sign up for our email updates so you get notified as soon as this update goes up 
