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LOYALTY PROGRAMS
Do Loyalty Points Still Matter? A lot of attention in the loyalty space in the past year has focused on integration: Marriott International integrated the Starwood program (triggering some complaints about status changes and difficulties in redeeming points) and introduced Bonvoy; this year, Accor rebranded and relaunched Le Club into the ALL “lifestyl...<!doctype html>
Published on June 28, 2019 05:02