Monetize Your Anger

Critics of the economics profession often accuse us of “knowing the price of everything and the value of nothing.”  But economists also often antagonize a far larger group – ordinary people who barely realize our profession even exists.  How?  By asking about Willingness To Pay (WTP).  How much extra would you have to earn to add 20 minutes to your daily commute?  How large of a fare discount would be required to get you and your husband to sit separately on an airplane?  Part of the complain...