Book Review: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Trends are important, and I’m not only talking about fashion trends but also epidemics and crimes. In The Tipping Point, Malcolm Gladwell goes over what causes that threshold which changes something from minor issues/incidents to a widespread epidemic or fad. He writes about the law of the few (one person can cause a change,) the stickiness factor (emotions, memorability), and the power of context (time and place matters,) clarifying that connectors (knows many people), mavens (knows everythi...