How to Build an Agile Content Marketing Roadmap

Marketing teams are falling in love. The object of affection? Agile workflows. A recent study found that 37 percent of marketers have already implemented some form of the methodology. And I can see the appeal. Agile marketing encourages rapid iteration and constant improvement. It is especially attractive to content teams since these folks are continually under pressure to publish, publish, publish.

But I have to wonder — is what these teams are publishing so fast having a real impact?

Of c...