How We Are Feeling Machines that Think

I like this quote from Antonio Damasio: “We are not necessarily thinking machines. We are feeling machines that think”.

Well that’s quite true of course, and it is demonstrate that our emotions drive our decision-making much more than our thoughts and rationality.

This has quite serious implications. Marketers and sellers know a lot about this. We may not be sufficiently self-aware to perceive that emotions drive a lot of our actions, and it may be required to give some more thoughts about this observation.