Self-Publishing: Marketing and Finding a Tipping Point

I have been reading The Tipping: How Little Things Can Make a Big Difference by Malcolm Gladwell. It made me wonder about book marketing. Not only because he writes about the example of how Divine Secrets of the Ya-Ya Sisterhood by Rebecca Wells started to gain popularity through book clubs despite its otherwise slow start, but also because of the understanding that the law of the few, the stickiness factor, and the power of the context can play an important role to get your book to spread wi...