The Value, Cost And Time Of Creativity

Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 19th conversation (or, as I like to affectionately call it, Across The Sound 19.20). Can great creative happen fast or does great creative take time? Can great creative be paid for in hours (the traditional agency model) or is better to be paid for value? We were both inspired by an Ad Age Blog post titled, Great Ideas Don't Take As Much Time As Many Ad Agencies Claim, by Scott Montgomery and this is what unfolded. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #283.

Tags:

across the sound

ad age

advertising

bite size edits

blog

blogging

blue sky factory

book oven

cast of dads

cc chapman

chris brogan

christopher s penn

digital dads

digital marketing

facebook

facebook group

flip the funnel

hugh mcguire

in over your head

itunes

jaffe juice

jaffe juice tv

join the conversation

joseph jaffe

julien smith

librivox

life after the 30-second spot

managing the gray

marketing

marketing over coffee

media hacks

new marketing labs

online social network

podcast

podcasting

pressbooks

scott montgomery

six pixels of separation

social media 101

social media marketing

strategy

trust agents

twist image