Guest Podcast: Creating A Memorable Brand
Claire was recently honored as a guest on a popular podcast hosted by Maribeth Kuzmeski. Maribeth is the founder of Red Zone Leadership Foundation, a 501(c)(3) formed to support and cultivate the leadership skills of current and future female professionals. In this 15 minute episode, she asks Claire excellent leading questions about how and why she started Indigo Marketing Agency and what successful practices grew it to be what it is today. Listen to their insights below!
Here are some of the key takeaways from the interview:
1. The riches are in the niches.
Many of you know that Claire started a side project in 2017, the Fiddle Leaf Fig Plant Resource Center. It is a specialist resource website, forum, and shop for a very specific, popular houseplant. This “side project” has now eclipsed her primary business in terms of revenue by establishing her as the go-to expert in that specialty. We recommend advisors do the same to launch their credibility and presence in a specific market.
2. Focus on the metrics that drive success.
Looking at her numbers (site visitors, webinar registrations, sales calls, etc.) on a weekly basis keeps Akin honest about the performance of her business.
3. Outsource everything you can.
Build a talented team and delegate anything that is not a good use of your time. Claire has built a strong, reliable, and talented team at Indigo Marketing Agency. This allows her to focus on bigger picture projects and client service while leaving admin and more day to day tasks to her team. As business owners, time is often our most valuable asset, so get more of it wherever you can.
4. Create memorable branding and tell your personal story.
Make it easy for people to remember you and explain why you are passionate about what you do. A positive, personal story is what attracts today’s savvy consumers.
5. The secret to content marketing is consistency.
Akin’s weekly blog posts keep her top-of-mind with financial advisors and drive her business. She contends that you should give away 90% of what you know about a subject in the spirit of helping people.
6. To balance career and family, develop strong routines.
Akin builds time into her day to get specific things done, and she outsources accountability to experts such as a business coach and personal trainer.
To learn more about Claire and how she can help take your Advisory practice to the next level, get started today!
Show Links
The Fiddle Leaf Fig Expert: Your Guide to Growing Healthy Ficus Lyrata Plantsby Claire Akin
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
The LinkedIn Guide for Financial Advisors by Claire Akin
The 2016 LinkedIn Guide for Financial Advisors by Claire Akin
About Claire
Claire Akin runs Indigo Marketing Agency, a full-service marketing firm serving financial advisors. It’s her mission to help independent financial advisors help more people through their incredibly important work. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis.
The post Guest Podcast: Creating A Memorable Brand appeared first on Indigo Marketing Agency.
