Mark Coker, Amazon and the value of indie authors

KDP Select, which I wrote about here, will cause most initial collateral damage to Smashwords, a site that allows self-publishers to access Sony, Kobo, Barnes and Noble and Apple. Tens of thousands of indie writers withdrew some or all of their books from the site yesterday, in order to comply with Amazon's exclusivity clause. I did myself.

Mark Coker, founder of Smashwords, has written critical pieces on his blog and in the Huffington Post. You can sympathize with his point of view - his site is a resource for indies, and now a massively richer business is poaching them. Although the writers leaving are those who, like me, sell insignificant numbers on Smashwords, if 20,000 books that sold one copy a month are removed, that's a lost income of around $4,000 a month.

What would I do if I was Mark Coker facing this threat to his business? I'd ask myself what Amazon was doing that I wasn't - I'd stop fighting the alligators for a moment and do a bit of swamp draining. The key problem with Smashwords is you can load an excellent book, but no one who isn't looking for it will find it, as I know from personal experience. So, if I was him, I'd recruit my daughter and six voracious readers like her, young and willing to work for a modest fee. I'd tell them to find the best books on the site and write a review. I'd showcase one of these books a day, then put them in a Best Books on Smashwords chart. I'd think up other cheap promotional ideas, like Reduced for a Day, or Month's Best Cover.

What chiefly interests me about this whole situation is that suddenly indie books are being viewed as a valuable resource, instead of a 'tsunami of crap'. Amazon has always known it was worthwhile giving nearly equal opportunities to self-published books - other outlets are only just beginning to catch up. How long before these outlets start actively competing for our custom, instead of tolerating and side-lining us?