The problem with the transom

It's not difficult to throw something over the transom. That's not the problem.

The problem is it's a waste.

The internet has made it so easy to wrap your idea/proposal around a brick and throw it that we forget sometimes that just because you can, it doesn't mean you should.

What sort of proposal should you write to be sure that someone who gets it over the transom will read it? You shouldn't.

Instead, spend the time earning the right to make the proposal. Spend the time building a presence...