The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then build releases to detail the work. But when I saw some marketing managers commenting on the post, it got me thinking. What is the equivalent for marketing teams?

I would argue it is similar. A marketing roadmap sets the overall direction — while the program plan details the work that needs to get done.

For many marketing...