What Star Wars Could Learn From the Marvel Comics Cinematic Universe

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Credit: Marvel

WARNING: Spoilers ahead for the MCU (including Avengers: Endgame) as well as Star Wars (including The Last Jedi). Be warned.

Avengers: Endgame released in the United States on April 26, 2019 … and has systematically shattered sales records ever since. Dominating metroplexes worldwide, many theaters ran shows every 30 minutes for 24 hours straight during the film’s opening weekend. Despite fears that the movie’s 3-hour runtime would hurt sales, just the opposite has happened: no...