What about Rudolph by Gerri Brousseau

You know Dasher and Dancer and Prancer and Vixen; Comet and Cupid and Donner and Blitzen; but do you recall … the most famous reindeer of all?  Almost as popular as Santa himself is his sometimes lead reindeer with a glowing red nose, Rudolph.  Wikipedia tells us that unlike Santa's history, the story of Rudolph can be traced back to a specific author: Robert L. May.  May was a copywriter for Montgomery Ward department stores in 1939.  The company had been buying and giving away coloring books at Christmas time for many years.  May's boss thought they could save some money by printing their own books and asked May to come up with a story.  May thought up the idea of a misfit reindeer that saves the day for Santa on a foggy Christmas Eve.


The story took off, but unfortunately May did not own the rights.  His employer, Montgomery Ward, did.  With a generosity not often seen in the corporate world, in 1947 the company's President turned the rights over to May, who was in debt because of his wife's terminal illness. With a hit song written in 1949 by May's brother-in-law, Johnny Marks, and a TV special in 1964, May's financial security was assured and Rudolph earned a permanent spot in American Christmas pop culture.


Which of Santa's reindeer is your favorite?  Which Christmas carol do you like best?



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Published on December 07, 2011 21:00
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