What I Learned From Little Marble Statues of Composers

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Here is the lineup in the photo from left to right: Mendelssohn, Brahms, Chopin, Beethoven, Handel, Bach, Handel (again), and Liszt.

As an elementary school student in the small town of Elgin, Illinois, I got to pick one of these statues each time I completed a certain number of piano pieces reasonably well. (I say reasonably well because I was certainly no virtuoso.)

I have kept these statues all these years as a reminder that persistence and perseverance help even when a person is not naturally good at a task.

And now, at over the age of 60, I am giving these to the Discovery Shop in Beverly Hills so that the proceeds can help fight cancer. This is a fitting use of motivational rewards.

What does this have to do with effectively using social media to promote your business, book, brand or cause?

To effectively use social media for promotion, you have to be willing to be persistent and persevere when things change (e.g., Facebook changes can make the heads of even the experts spin) or when you still cannot get something to work after six tries (e.g., the Amazon support staff is "still working" on the issue).

You also must be willing to learn new things, assess whether these new actions work for you, and then move on to repeating the cycle of trying new things and accessing the value.

Looking ahead for 2012, are you clear on the marketing goals you hope to achieve in the coming year?

If not, consider a one-hour marketing brainstorming session with us to help you get out of the gate quickly in the new year.

Because we are committed to helping people succeed with effectively using social media for marketing, we have a special New Year's offer of just $97 for this intensive one-hour marketing brainstorming session. (That's less than half the fee of our one-hour branding session.)

This $97 offer is good through December 31 — we really do want you to be ready for the New Year.

To find out if this one-hour marketing brainstorming session is for you, put your main marketing goal in the message box of this contact form along with your website URL (if you have one).

And let's see if Miller Mosaic can help you get started on a successful 2012!

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© 2011 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company www.MillerMosaicLLC.com that helps clients effectively use social media and other online marketing strategies.

Check out Phyllis' books and other projects at www.PhyllisZimblerMiller.com