What Star Wars Could Learn from the Marvel Comics Cinematic Universe

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Credit: Marvel

WARNING: Spoilers ahead for the MCU (including Avengers: Endgame) as well as Star Wars (including The Last Jedi). Be warned.

Avengers: Endgame released on April 22, 2019 … and has systematically shattered sales records ever since. It has dominated metroplexes worldwide, with many theaters running shows every 30 minutes for 24 hours straight in the film’s opening weekend. Despite fears that the movie’s 3-hour runtime would hurt sales, just the opposite has happened: not only hav...