The Last 10%

I was nearing the end of my three-mile run (I’m no marathon candidate), and was feeling awful. Tired, hot, sore, and ready to throw in the towel. Looking at the fitness app on my phone, I realized that I only had 10% remaining. As much as I wanted to quit, I forged ahead and completed the full run as planned. That moment of difficulty, angst, and exhaustion at the 90% mark is a place where many of us stop in fitness, business, and life.

This inflection point got me thinking… how many of us do...