About Facebook

Mike Loukides, 2011: Let's go back to music: It is meaningful if I tell you that I really like the avant-garde music by Olivier Messiaen. It's also meaningful to confess that I sometimes relax by listening to Pink Floyd. But if this kind of communication is replaced by a constant pipeline of what's queued up in Spotify, it all becomes meaningless. There's no "sharing" at all. Frictionless sharing isn't better sharing; it's the absence of sharing. There's something about the friction, the need to work, the one-on-one contact, that makes the sharing real, not just some cyber phenomenon. If you want to tell me what you listen to, I care. But if it's just a feed in some social application that's constantly updated without your volition, why do I care? It's just another form of spam, particularly if I'm also receiving thousands of updates every day from hundreds of other friends. Theodor Adorno, 1951: If time is money, it seems moral to save time, above all one's own, and such parsimony is excused by consideration for others. One is straightforward. Every sheath interposed between men in their transactions is felt as a disturbance to the functioning of the apparatus, in...