How to Show Up in Different Places

As writers, we need to show up in different places. If you are
reaching the same people over and over with your message, you will not expand
your reach and audience. I believe each of us need to consistently work at
reaching new and different audiences with our message. In this article, I want
to give several specific ideas about how to reach new areas of the
market.



Before I give you the specific ideas, there are some basic steps
that every author needs to take first. The first step is to create a giveaway or
a lead magnet. It can be a free ebook or audio file but something which has
value to your target audience (something they will want). You need to set up
this giveaway on a website where you capture their first name and email address
(which adds them to your email list).



The next step after setting up this giveaway is to learn how
some simple HTML which gives a clickable link when you show up in these places.
(If you have no idea what I'm talking about, then click this link and
get a single page about creating clickable HTML that I've written). Otherwise
you put the effort into showing up—but don't gain any help for your bigger goal
(finding new subscribers to your email list). I'm encouraging you to work smart
with this larger goal in focus as you show up in these various
places.



Make Relevant Comments on Blogs



Most blogs allow you to make comments. I have the comments
turned on to monitor on my own blog because often the comments are simply not
related to my post and SPAM. When you comment, add to the article with some
additional content. As you write a relevant comment with some additional aspects
to the post, you will add value to the blog. In addition to your relevant
comment, add the HTML link to your free Ebook or some other valuable tool. Make
this link clickable and it will be kept (not marked as SPAM) and you will have
created another link on a different location where you can get sign ups for your
newsletter list. The key word is “relevant” with your comment. Do not SPAM or
that impression will also be made.



Actively Participate in Email
Discussions



I'm on some writer email lists where I contribute. If I do, as
with commenting on blogs, I do add to the content of the discussion (otherwise
you are writing spam). At the end of my post, I make a point to include a link
to my website. You can be strategic about where you send people with this single
link.



Write an article for a Guest Blog



You can also write an article for another blog. This week I
exchanged emails with the editor of a well-known writer blog and in her
response, she encouraged me to write another article for them. I seized the
opportunity and did it. Other blogs include guidelines in their blog about how
to become a guest blogger. Look for those guidelines, follow them and send in
your article. In the article include some clickable links to your free giveways
and you will add more people to your email list. A related way is to become a
regular contributor to a blog or website. For the last several years, I've been
writing an article once a month for Writers on the Move and here is the link to one of my recent posts as an
example. 



Become a regular contributor to a
newsletter



 I have a couple of newsletters where I am a
regular contributor. They use my complete articles in their newsletter and are
grateful to get the content. I am not paid for this work and I don't write
original material for them. Often I will lightly rework an old article from my blog. It could be something I wrote several years ago. I give it a new opening
sentence and title, then I skim the article to make sure there is nothing that
is dated in it (and if I find something I rewrite it). I have set reminders on
my phone to send this material every month to these newsletters. They are not a
huge time commitment and I make sure each one includes links to valuable content
for that reader (yet clickable links for the reader to get on my newsletter
list).  



What are the ways you show up in different places? Are you using
clickable links in these places which lead people to your free resources (and
signing up on your email list)? Let me know in the comments below.



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Learn four ways to show up in different places and achieve some of your goals from a prolific author and editor. (ClickToTweet)