320 Pages On Twitter For 140 Characters

Shel Israel looks nothing like the type of person you might think is on Twitter.



The 65-year-old spent years in the public relations profession in San Francisco getting journalists and the like hyped about tech products. When you're on that side of the communications fence the individuals trying to promote brands are never the star - the product is. The Internet and the advent of social media have changed that. It has changed Israel, too. He now considers himself a writer, speaker and...

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Published on September 24, 2009 12:14
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Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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