Why Does Your Church Need a Communications Plan?

Most churches understand the significance of communications and the importance of planning. However, far too few churches actually take the time to create and implement even a basic communications plan.

“Failing to plan is planning to fail.” This adage holds true because those churches without strategic communication are often the same churches that fail to reach a wider audience. They struggle to grow and wonder why their message falls flat. But the obvious reason is the lack of a clear comm...