How Google Kills Ideas to Drive Killer Innovation

According to its tombstone, Trendalyzer was a data trend viewing platform that lived a happy life from 2007-2017. Latitude, a location-aware feature of Google Maps, was just over 4 years old before it was euthanized in 2013. Fabric, a platform that helped mobile teams build better apps, was sentenced to death after only one month of life. All in, there are 161 current residents of the Google graveyard, on full display to the world at KilledByGoogle.com.

Of course, the tech giant has enjoyed t...